Formly

Formly is an enterprise-grade form creation and management platform that eliminates the inefficiency of starting from a blank page. Designed for teams who need to collect qualified leads, screen applicants, gather honest feedback, and manage event signups, Formly leverages AI agents such as Claude, ChatGPT, Cursor, Codex, and OpenClaw to transform high-level business goals into polished, high-converting forms in seconds. Instead of manually building questions and logic, users describe the desired outcome in natural language chat, and the AI drafts the entire form including field types, page flow, and conditional logic. Once generated, every form opens in a full visual editor where teams can fine-tune every detail using drag-and-drop blocks, multi-page flows, answer piping, and custom branding. Formly is built for productivity, allowing unlimited forms and submissions with a single, transparent plan. It prioritizes data sovereignty with GDPR-compliant hosting in Europe and a no-cookie, no-tracking architecture. The platform integrates seamlessly into existing workflows through webhooks, a REST API, and MCP, ensuring that every submission flows directly into CRMs, databases, or any tool in the tech stack. For organizations that need answers, not just forms, Formly delivers a measurable reduction in form creation time, higher completion rates, and actionable analytics that teams can query directly through their AI agent.

AI-Powered Form Generation

Formly transforms a simple business objective into a complete, optimized form. Users describe the outcome they want in a chat interface with AI agents like Claude, ChatGPT, Cursor, or Codex. For example, typing "I need to screen 200 job applicants" generates the relevant questions, field types, and a page flow designed for high completion rates. This feature reduces form creation time from hours to seconds, allowing teams to focus on analyzing responses rather than building forms.

Full Visual Editor with Drag-and-Drop

Every AI-generated form opens in a comprehensive visual editor, not a locked template. Teams can drag and drop blocks to rearrange fields, add multi-page flows for longer surveys, implement conditional logic to show or hide questions based on previous answers, and use answer piping to personalize subsequent questions. The editor includes a real-time preview, custom branding options, and the ability to start from scratch if needed, providing complete control over the final form design.

Comprehensive Block Library and Data Types

Formly includes every block type required for sophisticated data collection: text inputs, dropdowns, matrices, phone fields, email fields, file uploads, signatures, ratings, and more. This library enables teams to build complex forms such as job applications with resume uploads, customer satisfaction surveys with star ratings, or legal documents requiring digital signatures. Each block is optimized for mobile responsiveness and user experience, driving higher submission rates.

Intelligent Data Routing and Analytics

Submissions are not locked inside a dashboard. Formly pushes every response to where it matters most through webhooks, a REST API, and MCP. Teams can send leads directly to their CRM, store applicant data in a database, or trigger automated workflows. Built-in analytics provide key metrics such as submission count, completion rate, and aggregated response summaries. Users can also ask their AI agent for a plain-language summary of recent submissions, including top requests and average ratings.

High-Volume Applicant Screening

Human resources teams can use Formly to screen hundreds of job applicants efficiently. By describing the role and required qualifications in chat, the AI generates a multi-page application form with resume upload, skills assessments, and conditional questions. Submissions are routed via webhook directly into the ATS or HR database. Analytics reveal completion rates and common candidate drop-off points, enabling continuous optimization of the screening process.

Customer Feedback and Product Research

Product managers and customer success teams can deploy feedback surveys that adapt to each respondent. Using conditional logic and answer piping, questions change based on previous answers, making the experience feel personalized. For example, if a user rates a feature low, the form can ask for specific improvement suggestions. Responses are summarized by the AI agent, highlighting top feature requests like "dark mode" or "CSV export," and can be exported or sent to Notion or a CRM for action.

Lead Generation and Qualification

Marketing and sales teams can create high-converting lead capture forms that qualify prospects in real time. The AI generates forms that ask the right questions to score leads, such as budget, timeline, and specific needs. Submissions are instantly sent to the CRM via webhook, and conditional logic ensures that high-value leads see additional qualifying questions. The result is a steady pipeline of qualified leads with zero manual data entry.

Event Registration and Management

Event coordinators can build multi-page registration forms that collect attendee details, session preferences, dietary restrictions, and payment information. Formly's file upload block handles digital waivers or consent forms, while signatures are captured for legal agreements. Submissions are tracked in real-time analytics, and webhooks can trigger confirmation emails or update a CRM. The form can be embedded on the event website or shared via a short link for maximum reach.

How does Formly use AI to generate forms?

Formly connects to popular AI agents like Claude, ChatGPT, Cursor, Codex, and OpenClaw. After a one-time setup, users describe the outcome they want in natural language, such as "Build a job application form with a resume upload." The AI agent interprets the goal and generates the form structure, including questions, field types, conditional logic, and page flow. The form then opens in the visual editor for final adjustments before publishing.

Where is my data stored and is it secure?

Formly is hosted in Europe and is fully GDPR compliant. The platform does not use cookies or track form responses. Your data remains yours and is not used for any purpose other than delivering the service. All submissions are encrypted in transit and at rest, and you can delete your data at any time.

Can I integrate Formly with my existing tools?

Yes. Formly offers webhooks that push every submission to any service that accepts them the moment they arrive. This allows you to send leads to your CRM, applicant data to your database, or feedback to your analytics platform. Additionally, Formly provides a REST API and MCP for direct integration, and integrations with Notion, Zapier, and Make are coming soon based on user demand.

What is included in the single plan?

The single plan offers unlimited forms and unlimited submissions with no hidden fees. You can cancel anytime. This plan includes all features: AI-powered form generation, the full visual editor, all block types (file uploads, signatures, ratings, etc.), custom branding, embedding, analytics, webhooks, email notifications, and GDPR-compliant hosting. There are no tiered restrictions or per-submission charges.