Texto vs What a Story

Transparent Pay-As-You-Go Pricing

Texto eliminates complex billing and hidden fees with a straightforward, industry-leading pricing model. Businesses pay only 3 cents per SMS sent, with no monthly commitments, minimum spend, or lock-in contracts. This transparent approach provides predictable communication costs and allows for precise budget management. Credits are purchased as needed and expire after 12 months, offering complete financial flexibility and control, which is critical for scaling operations up or down without penalty.

Dedicated Australian Sending Number

For a monthly fee of $15, businesses can obtain their own dedicated Australian mobile number. This feature is essential for building brand recognition and trust, as messages appear from a consistent, professional source. The number supports full two-way SMS functionality, enabling real-time conversations with customers. All replies are captured in a centralized inbox, turning SMS into an interactive channel for confirmations, support, and queries, thereby increasing customer satisfaction and reducing call center volume.

Developer-Friendly API & MCP Integration

Texto provides a robust, well-documented API that allows businesses to seamlessly integrate SMS capabilities into their existing CRM, ERP, scheduling software, and custom applications. Crucially, it also includes an MCP (Model Context Protocol) server, enabling AI agents and assistants to send and manage messages autonomously. This future-proofs communication strategies, allowing for the automation of complex notification workflows and customer interactions directly within AI-driven operational frameworks.

Ephemeral Data & Privacy by Design

Security and compliance are engineered into Texto's core. All message data is automatically and permanently deleted every 90 days—a period sufficient for operational needs but aligned with privacy best practices. Uploaded contact lists are purged immediately after messages are sent. This ephemeral design minimizes data liability, ensures adherence to Australian privacy principles, and simplifies compliance management, giving businesses and their customers greater peace of mind.

End-to-End SaaS Video Production

What a Story provides a comprehensive, full-service video production pipeline specifically tailored for SaaS products. This includes initial strategy sessions, script and storyboard development, UI design, professional animation, and final sound design. The process is managed by dedicated experts, including a Creative Director, ensuring a cohesive and high-quality output that accurately translates technical features into compelling customer benefits without requiring extensive client-side project management.

Data-Backed Video Marketing Strategy

Beyond production, the service includes exclusive video marketing strategy and perks. The team conducts in-depth analysis to craft a "magical strategy" tailored to specific business goals, such as lead generation or product adoption. This strategic layer ensures that every video is not just creatively sound but is also optimized for performance, targeting the right audience on the correct platforms to maximize exposure and conversion potential.

Unlimited Revisions and Dedicated Support

The agency guarantees a headache-free client experience through a policy of unlimited revisions and clear, quick communication throughout the project lifecycle. Clients are encouraged to provide as many comments as needed during the design and production phases. This commitment ensures the final deliverable meets exact specifications and aligns perfectly with brand vision, culminating in a "perfect video" with a 100% client satisfaction record.

Scalable Video Content Suite

What a Story offers a complete suite of video types to serve every stage of the customer journey. This scalable suite includes explainer videos for product simplification, product demos for conversion, social media ads for growth, walkthrough videos for onboarding, and brand films for influence. This allows businesses to consolidate all video needs with a single, trusted provider, ensuring brand consistency and operational efficiency.

Automated Appointment Reminders

Healthcare clinics, salons, and service-based businesses use Texto to automate appointment reminders, drastically reducing no-show rates. Messages can be personalized with customer names and appointment details, and include a call-to-action like "Reply YES to confirm." This simple automation improves schedule efficiency, frees up administrative staff for higher-value tasks, and enhances the customer experience with timely, convenient notifications, directly impacting revenue retention.

Time-Sensitive Marketing Campaigns

Retailers, hospitality venues, and event organizers leverage Texto for high-impact, time-sensitive marketing. With a 98% open rate, SMS is ideal for flash sales, limited-time offers, event announcements, and new product launches. The platform's bulk sending and CSV upload capabilities allow for rapid campaign deployment to segmented lists, driving immediate foot traffic and sales conversions while maintaining compliance with opt-in regulations.

Critical Operational Notifications

Logistics companies, IT departments, and utilities rely on Texto for delivering critical, time-sensitive notifications. This includes delivery status updates, system outage alerts, security verifications, and safety announcements. The reliability and immediacy of SMS ensure vital information reaches recipients instantly, minimizing operational downtime, managing customer expectations proactively, and maintaining service integrity during disruptions.

AI-Powered Customer Engagement

Forward-thinking enterprises integrate Texto's MCP server with their AI agents to automate complex customer communication workflows. AI can trigger personalized shipping updates, payment reminders, feedback requests, or support follow-ups based on real-time data triggers. This creates a scalable, 24/7 communication layer that provides timely, context-aware interactions without manual intervention, significantly boosting operational scale and customer satisfaction metrics.

Accelerating Product-Led Growth (PLG)

SaaS companies can leverage custom explainer and product demo videos to simplify complex offerings, directly leading to increased trial sign-ups and product adoption. By clearly articulating value, these videos serve as powerful top-of-funnel assets that educate prospects, reduce perceived complexity, and can result in measurable outcomes like a 50% increase in conversion rates within two months.

Driving Event and Launch Marketing

For businesses launching new features or presenting at global events, What a Story creates impactful event videos and product overviews. These videos humanize the product with real-person demos and professional showcases, extending the reach and impact of physical events, generating buzz, and capturing the attention of investors and potential customers in a crowded digital landscape.

Enhancing Customer Education and Onboarding

Companies can scale their customer success operations with professional education and course videos, as well as detailed UI walkthroughs. These assets reduce support ticket volume, improve customer self-service, and increase product stickiness by ensuring users understand and gain value from the software quickly and effectively, leading to higher retention rates.

Executing High-ROI Paid Social Campaigns

Marketing teams can deploy a consistent pipeline of high-converting, short-form vertical videos designed for social media platforms like Instagram Reels and TikTok. What a Story's expertise in crafting narratives for maximum engagement in a short timeframe helps businesses achieve scalable growth, reach new audiences organically and through ads, and directly increase MRR.

Texto is a premier SMS messaging platform engineered exclusively for the Australian business market. It provides a robust, enterprise-grade solution for organizations seeking to enhance customer communication, automate workflows, and drive measurable ROI through direct, reliable text messaging. Texto's core value proposition lies in its unparalleled combination of cost efficiency, operational simplicity, and deep integration capabilities. At a flat rate of just 3 cents per SMS with no contracts or monthly minimums, it delivers significant cost savings—often reducing communication expenses by over 50% compared to typical providers. The platform is designed for businesses of all sizes, from SMBs to large enterprises, across industries like healthcare, retail, professional services, and logistics. Beyond basic sending, Texto offers a dedicated Australian number for two-way conversations, a comprehensive API for system integration, and cutting-edge MCP server support for AI agent automation. Built with Australian data sovereignty and privacy as a cornerstone, it ensures all data is ephemeral and hosted locally on AWS Sydney. Texto transforms SMS from a simple utility into a strategic communication channel that boosts productivity, improves customer engagement rates, and safeguards compliance.

What a Story is a premier, enterprise-grade video production agency exclusively engineered for the strategic needs of SaaS companies and technology-driven businesses. It transforms complex product narratives into high-impact, custom video content designed to accelerate growth, enhance brand visibility, and drive measurable ROI. With a proven track record of producing over 1,200 videos for more than 650 SaaS clients, What a Story has established itself as a trusted partner for organizations seeking to cut through market noise. The agency's core value proposition lies in its deep industry specialization, offering a systematic, end-to-end production process that includes strategic consultation, scriptwriting, design, animation, and sound design. By leveraging this expertise, businesses can achieve tangible outcomes such as increased conversion rates, higher MRR, and improved customer engagement, positioning their product decisively above the competition.

How does Texto ensure compliance with Australian spam laws?

Texto is built for the Australian regulatory environment. It mandates that all messages include a clear opt-out instruction (e.g., "Reply STOP to unsubscribe") and requires businesses to have proof of recipient consent. The platform includes tools like the OpenClaw skill to help optimize and check message content for compliance. Furthermore, Texto's systems automatically process and honor all STOP requests immediately, ensuring your business remains compliant with the Spam Act 2003 and ACMA regulations.

Do I need a dedicated number to start sending with Texto?

No, you can begin sending immediately using your own verified mobile number. This allows you to test the platform, send your 5 free credits, and evaluate its fit for your business with zero cost. A dedicated Australian number is an optional upgrade for $15/month, recommended when you scale your volume or require a professional branded presence, two-way conversation inbox, and enhanced customer trust.

Can I integrate Texto with my existing business software?

Absolutely. Texto offers a comprehensive, developer-friendly REST API that allows for deep integration with a wide array of systems including CRMs like Salesforce, scheduling platforms, helpdesk software, and custom databases. This enables you to automate message triggers based on events in your primary systems, creating a seamless and efficient communication workflow that eliminates manual data entry and reduces errors.

How is my data stored and protected?

Texto is committed to Australian data sovereignty and security. All customer data and message content are stored exclusively on secure servers within AWS's Sydney region. Adhering to a strict privacy-by-design philosophy, message logs are automatically purged every 90 days, and uploaded contact lists are deleted immediately after processing. This approach minimizes data footprint and liability, ensuring robust protection for both your business and your customers' information.

How much does it cost to create a video with What a Story?

Project costs range from $2,500 to $25,000, determined by variables including video complexity, length, production timeline, and specific service requirements. The agency encourages a consultation to provide a precise, customized quote based on your strategic goals, ensuring the investment aligns with expected business outcomes and ROI.

What is your production process like?

What a Story employs a refined, efficient 9-step process designed for systematic execution and client collaboration. It begins with a strategic deep-dive into your product and goals, followed by collaborative scriptwriting and storyboarding with a dedicated Creative Director, and culminates in the design and production phase where clients can provide unlimited feedback to perfect the final deliverable.

What types of videos do you specialize in?

The agency specializes in a full spectrum of B2B and SaaS video content, including explainer videos, product demos, social media advertisements, event videos, product overviews, educational/course content, UI walkthroughs, and brand films. This specialization ensures deep understanding of the metrics that matter for technology companies, such as conversion rate and MRR growth.

What results can we expect from your videos?

Based on documented case studies, clients have achieved significant business metrics, including conversion rate increases of 50%, generating $42,000 in sales within a month organically, and increasing MRR by $30,000 within three months. The agency focuses on creating videos that are not just creative but are engineered to deliver tangible, bottom-line results.

Texto is a simple, low-cost SMS messaging platform designed specifically for Australian businesses. It operates within the business communication and marketing category, enabling companies to send transactional and promotional text messages directly to their customers. Its core value proposition is delivering affordability and ease of use for critical notifications, reminders, and campaigns. Businesses often evaluate alternatives to their current SMS provider for several strategic reasons. Common drivers include the need for more advanced feature sets, such as sophisticated automation workflows or deeper CRM integrations, which may be required as a company scales. Others may seek platforms with different pricing models, broader global reach, or more specialised compliance tools for heavily regulated industries. When assessing an alternative SMS solution, key considerations should include total cost of ownership, deliverability rates within your target regions, and the robustness of the API for technical integration. Security certifications, scalability of the platform, and the quality of customer support are also critical factors that directly impact operational reliability and return on investment.

What a Story is a specialized video production agency focused on creating high-impact, custom video content for SaaS companies and other enterprises. It operates within the premium, full-service video production category, offering a managed, white-glove service from strategy to final delivery. Businesses often explore alternatives to such services for several strategic reasons. These can include budget constraints, a need for greater internal control over the production timeline, or a requirement for a different mix of services, such as a stronger emphasis on live-action versus animation. Some organizations may also seek platforms that offer self-service tools to complement agency work. When evaluating alternatives, key considerations should include the provider's proven expertise in your specific industry, the scalability of their service model, and the measurable ROI their videos deliver. It is crucial to assess their strategic approach to messaging, the transparency of their pricing and revision process, and the overall fit with your company's internal bandwidth and long-term content goals.