Sentaiment

Sentaiment audits and corrects how AI models represent your brand to buyers.

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Published on:

September 10, 2025

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Sentaiment application interface and features

About Sentaiment

Sentaiment is the definitive AI brand perception platform engineered for marketing, communications, and PR agencies and enterprise teams. In today's landscape, where 89% of B2B buyers use AI models like ChatGPT, Claude, and Gemini to research vendors, your brand narrative is being shaped beyond your control. Sentaiment provides critical, automated visibility into how these influential large language models (LLMs) represent your company to the world. It transforms a significant blind spot into a managed strategic asset. The platform delivers a clear, actionable analysis in minutes, replacing weeks of manual investigation. By uncovering risks, identifying strategic opportunities, and providing model-specific corrective actions, Sentaiment empowers organizations to proactively shape AI-driven narratives before they solidify. This ensures brand accuracy, reinforces competitive strengths, and protects corporate reputation, delivering measurable ROI through improved market positioning and lead generation in the age of AI.

Features of Sentaiment

Echo Score & Multi-Model Analysis

The Echo Score quantifies your brand clarity with a single, actionable metric, showing how accurately and comprehensively AI models understand your brand. This is powered by rigorous Multi-Model Analysis across all major LLMs, including ChatGPT, Claude, and Gemini, providing a consolidated dashboard view. This feature eliminates guesswork, giving teams a data-driven baseline to measure improvement and benchmark performance against industry standards.

Perceived Attributes & Suggested Actions

Sentaiment deconstructs AI responses to show exactly how models describe your brand's positioning, values, and voice through identified Perceived Attributes. More importantly, it provides prioritized, model-specific Suggested Actions. These are ranked by impact, telling your team precisely what content to update, optimize, or create to correct misrepresentation and improve your Echo Score efficiently.

Trend Tracking & Competitive Echo

Move from static snapshots to dynamic strategy with Trend Tracking, which measures perception improvements over weeks, not quarters. The Competitive Echo feature allows you to benchmark your brand's AI perception directly against key competitors. See where you lead or lag in AI-generated narratives, turning competitive intelligence into a powerful tool for strategic messaging and market differentiation.

AI Readiness Evaluator

This diagnostic tool audits your public-facing digital assets, primarily your website, to assess how well-optimized they are for AI discovery and comprehension. It identifies gaps in structured data, content clarity, and semantic signals that LLMs use to form brand understanding, providing a roadmap to enhance your foundational AI visibility and ensure your owned channels support your desired narrative.

Use Cases of Sentaiment

Proactive Brand Reputation Management

Marketing and PR teams use Sentaiment to conduct regular audits of AI brand perception, identifying and mitigating misrepresentation or outdated information before it influences a broad buyer audience. This proactive approach prevents reputation damage, ensures messaging consistency, and allows teams to correct inaccuracies at the source, protecting brand equity.

Competitive Intelligence and Market Positioning

Strategy and communications departments leverage the Competitive Echo feature to understand how AI models juxtapose their brand against rivals. This reveals untold strengths, competitive weaknesses in the AI landscape, and opportunities to differentiate, informing content strategy, PR campaigns, and sales enablement materials with AI-driven insights.

SEO and Content Strategy Alignment

SEO and content teams utilize the AI Readiness Evaluator and Perceived Attributes analysis to align their work with how AI models consume information. They can optimize website architecture, meta-data, and core content to ensure key brand messages and value propositions are accurately extracted and represented by LLMs, bridging traditional SEO and AI search.

Agency Service Expansion and Client Reporting

Marketing and PR agencies adopt Sentaiment as a scalable service offering to provide clients with cutting-edge AI brand monitoring. The platform's clear dashboards, Echo Scores, and trend reports offer tangible, metrics-driven deliverables that demonstrate value, justify retainers, and position the agency as a forward-thinking strategic partner.

Frequently Asked Questions

What is an "Echo Score"?

The Echo Score is Sentaiment's proprietary, quantitative metric that summarizes how clearly and accurately major AI models understand and represent your brand. It synthesizes analysis of sentiment, factual accuracy, completeness, and attribute alignment into a single, trackable number. This score provides a baseline for measurement and a clear goal for improvement initiatives.

How many AI models does Sentaiment track?

Sentaiment is designed to track all major large language models that buyers use for research. This includes OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, and others. The specific number of models included depends on your pricing tier, ranging from ChatGPT-only on the Monitor plan to custom API integrations for Enterprise clients.

What kind of "Suggested Actions" does the platform provide?

Sentaiment provides specific, actionable recommendations to improve how AI models portray your brand. These are not generic tips but model-specific fixes ranked by potential impact. Examples include suggesting updates to specific website pages that an LLM relies on, creating new content to fill informational gaps, or optimizing meta descriptions and structured data to clarify key brand attributes.

How quickly can we see results after implementing changes?

While AI model indexes update at varying frequencies, Sentaiment's Trend Tracking is designed to measure perceptible improvements within weeks, not quarters. By monitoring analysis frequency (hourly, daily, weekly depending on plan), you can observe the direct impact of your corrective actions on your Echo Score and attribute accuracy over a short timeframe.

Pricing of Sentaiment

Sentaiment offers simple, transparent pricing with no per-seat fees or usage limits. All plans include a 14-day free trial. The Monitor plan is $10/month for basic tracking of 1 entity on ChatGPT with weekly analysis. The Starter plan at $49/month supports growing brands with 3 entities, any 3 LLMs, daily analysis, and 10 suggested actions. The Professional plan at $149/month is for scaling teams, offering 10 entities, any 5 LLMs, hourly analysis, and all suggested actions. For large organizations, Enterprise solutions provide custom pricing with unlimited entities, custom API integrations, unlimited analysis, and full feature access.

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