Sentaiment

About Sentaiment

Sentaiment is the definitive AI brand perception platform engineered for marketing, communications, and PR agencies and teams. In an era where 89% of B2B buyers use AI models like ChatGPT, Claude, and Gemini to research vendors, your brand's narrative is no longer solely shaped by traditional media or your own website. Sentaiment provides critical visibility into how these influential large language models (LLMs) represent your brand to the world. The platform automates the complex process of auditing AI perception, delivering a clear, actionable analysis in minutes instead of the weeks required for manual investigation. By uncovering risks, identifying strategic opportunities, and providing model-specific corrective actions, Sentaiment empowers organizations to proactively shape AI-driven narratives before they solidify in the market. It transforms a blind spot into a managed asset, giving brands the clarity and control needed to ensure accuracy, reinforce strengths, and protect their reputation in the age of AI.

Features of Sentaiment

Perception Audit & Echo Score

Sentaiment's core engine automatically queries over 10 major AI models, including ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama, using 50+ brand-specific scenarios. It synthesizes this data to generate your proprietary Echo Score—a unified metric that quantifies how clearly and consistently your brand is described across the AI landscape. This objective score allows teams to track perception health, identify narrative gaps, and understand which sources are shaping AI responses about their brand, all within a five-minute analysis cycle.

Model-Specific Suggested Actions

Moving beyond mere diagnostics, Sentaiment delivers prioritized, actionable guidance to correct misrepresentation. The platform provides model-specific recommended steps to fix factual errors, update outdated information, and reinforce key brand messages. These suggestions are prioritized by impact and effort, and include clear copy, header, and schema markup guidance tailored to how each LLM consumes and processes information, ensuring your corrective measures are effective.

Automated Executive Reporting

Simplify stakeholder communication with Sentaiment's automated reporting tools. The platform generates executive-ready summaries that track Echo Score trends, highlight top perception drivers, and document resolved and planned corrective actions. These reports can be easily exported to PDF for board presentations, providing data-driven evidence of your AI brand management strategy's ROI and protecting against reputational risk.

Continuous AI Model Monitoring

Sentaiment offers ongoing, automated monitoring of how AI models describe your brand over time. This proactive surveillance detects narrative drift, alerts you to new misrepresentations as they emerge, and tracks the impact of your optimization efforts. This ensures your brand story remains aligned and accurate across all major LLMs, turning a one-time audit into a sustainable, managed program.

Use Cases of Sentaiment

Proactive Reputation Risk Management

Marketing and PR teams use Sentaiment to conduct regular AI perception audits, identifying and correcting false claims, outdated pricing, or incorrect service descriptions before they influence a buyer's decision. This proactive mitigation protects brand equity and prevents potential revenue loss from AI-driven misinformation, transforming reputation management from reactive to strategically anticipatory.

Competitive Intelligence and Market Positioning

Agencies leverage Sentaiment to audit not only their clients' brands but also those of key competitors. By analyzing the Echo Scores and narrative gaps of rival companies, teams can uncover competitive weaknesses and opportunities to differentiate their client's messaging within AI-generated content, informing more effective market positioning and messaging strategies.

SEO and Content Strategy Alignment

SEO and content teams utilize Sentaiment's findings to align their technical and content efforts with how LLMs consume information. The platform's specific guidance on headers, schema markup, and content structure ensures that a brand's digital footprint is optimized for AI comprehension, directly improving visibility and accuracy in AI-generated summaries and search results.

Mergers, Acquisitions, and Product Launches

During major corporate events like M&A or new product launches, communications teams use Sentaiment to audit and rapidly align AI perception with the new reality. The platform helps ensure that AI models accurately reflect the updated corporate structure, new product capabilities, and revised market positioning, preventing confusion and maintaining narrative control during critical transitions.

Frequently Asked Questions

How does Sentaiment gather its data?

Sentaiment uses direct, automated queries to the public interfaces of major large language models like ChatGPT, Claude, and Gemini. We simulate real-user prompts with a comprehensive set of over 50 brand-specific scenarios to generate a wide sample of how these models describe your entity. We do not rely on synthetic tests or indirect data, ensuring the analysis reflects genuine user experiences.

What is the "Echo Score" and how is it calculated?

The Echo Score is Sentaiment's proprietary metric that measures the clarity and consistency of your brand's perception across AI models. It is calculated by analyzing the responses from multiple LLMs against key brand narratives and factual benchmarks. A high score indicates strong, consistent alignment, while a lower score highlights areas of misrepresentation or narrative drift that require corrective action.

How quickly can we see results after implementing Suggested Actions?

The time for AI models to reflect changes depends on their internal update cycles, which can vary. However, Sentaiment is designed to provide guidance that aligns with how LLMs ingest information. Many clients see measurable improvements in their Echo Score within 30 days. The platform's continuous monitoring feature will track these changes and confirm when your corrections have been effectively absorbed.

Is Sentaiment suitable for small businesses or only large enterprises?

Sentaiment is built for any organization whose reputation matters in AI-driven research. While it is enterprise-grade in capability, its scalable pricing and automated process make it highly accessible for small and medium-sized businesses, startups, and agencies that need to manage their AI perception but lack the resources for a manual, labor-intensive audit process.

Pricing of Sentaiment

Sentaiment offers a tiered pricing model beginning with a 14-day free trial that provides full platform access. Paid plans are structured monthly or annually, with annual subscriptions offering a 17% savings. The entry-level "Monitor" plan starts at $10 per month and includes tracking for 1 entity (e.g., one brand or product) with monitoring focused on ChatGPT. Higher-tier plans expand the number of trackable entities and provide comprehensive monitoring across all major AI models tracked by the platform, including Claude, Gemini, Perplexity, and more.